Disruptive Conceptualisation Day
Tuesday 20th September, Technical University of Denmark
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Motivation for Disruptive Conceptualization Day

Disruptive conceptualisation can be achieved by goal-oriented mapping of user context or utilisation of knowledge about radically different solution principles. The conceptualisation day offers new input from companies that identifies with new product opportunities, which have been identified through an active dialogue with users together with case stories of disruptive development, where new products and technologies have been developed through inspiration from nature.

For more information please contact:
Torben Anker Lenau (Co-chair), or
Claus Thorp Hansen (Co-chair)


  • User Involvement in Medtech
  • Organising Disruption
  • Biomimetics
  • User context mapping


08:30 Registration & Coffee
08:55 PDS16 Welcome address
Prof. Niels Henrik Mortensen, Head of Section, DTU MEK
09:00 Day Introduction
Torben Anker Lenau & Claus Thorp Hansen
Conceptualization - the last stand towards competition from Asia?
Thomas Aakjær Jensen
Thomas Aakjær Jensen
Senior Innovation Specialist at Kata Foundation.
Proud of his top education from DTU and with many years in the best Danish companies, Thomas started to work in Asia with a feeling that Asian companies may have won the battle of manufacturing, but they would certainly never win the battle of innovation.
A journey of medical disruption
John Robert Zibert
John Robert Zibert
Chief Medical Officer, LEO Innovation Lab
Dr. John R Zibert, has had focus on clinical research on skin diseases and cancers for over a decade. After more than seven years’ in LEO Pharma, he moved to the spin-off LEOiLab, creating new disruptive solutions for patients and HCP’s.
10:45 Break
Radical innovation and user involvement in hearing aid development
Thor Højlund Olsen
Thor Højlund Olsen
Discovery Lead, Oticon
I believe in a “fail fast, succeed sooner”-approach to product development, where the user’s interaction with the product and the technological possibilities define the great product solution
Disruptive Conceptualization in head set design
Tomasz Goldmann
Tomasz Goldmann
Senior Director and Fellow, R&D Technology Management, GN Netcom A/S (Jabra)
Tomasz Goldmann is a senior manager within product development and innovation management. He is experienced in technology strategy development and has developed >20 patents.
12:30 Lunch
White aluminium by bio-inspiration
Villads Egede Johansen
Villads Egede Johansen
Marie Curie fellow, Department of Chemistry, University of Cambridge
Villads has worked on designing white aluminium for Bang & Olufsen and structurally coloured LEGO bricks. He now works on understanding extraordinary colouration principles in nature.
Superior visual performance in nocturnal insects:
neural principles and bio-inspired technologies

Eric Warrant
Eric Warrant
Professor of Zoology at University of Lund, Lund, Sweden
Eric Warrant is Professor of Zoology at the University of Lund, Sweden. He studies vision and navigation in nocturnal animals and has discovered the neural principles that permit vision in dim light.
15:00 Break
Smart structures with smart functions
Tobias Seidl
Tobias Seidl
Professor for biomimetics and sensing, Head of Westphalian Institute for Biomimetics, Westphalian University of Applied Sciences
Undergrad and graduate Studies in Technical Biology and Biomimetics with Werner Nachtigall in Saarbrücken, Works on the dry attachment system of jumping spiders.
  • Biomimetic consultant at BMW group, Munich
  • PhD on desert ant navigation with Rüdiger Wehner in Zürich, Switzerland and Tunisia
  • PostDoc on space applications of biomimetics with ESA´s Advanced Concepts Team in Noordwijk, The Netherlands
  • Consultant and Professor at Westphalian University of Applied Sciences. Starting up a an undergrad degree in biomimetics, study dean and later founder and head of an internal research institute"
Biomimetics for disruptive conceptualization in Industry
Torben Anker Lenau
Torben Anker Lenau
Associate Professor, PhD., DTU Mechanical Engineering, Technical University of Denmark
Torben works with product and technology development and is experienced in applying innovative ideas from nature to such diverse areas as solar tracking, photonics and medical injections.
17:00 Closing Statement & Wine reception


ThomasAlkeskjoldNKT Photonics
BjørnLarsenNovo Nordisk AS
Morten PihlLinkenkærWidex A/S
Jon StormMadsenTechnolution
LasseMølleskovHoltedam 1
Jonas LercheOlesenVestas
PeterRosenbeck MortensenHaas Meincke
SimonRytmanHovmand A/S
Uffe BachThomsenHaldor Topsøe A/S
SørenTokeTechnolution A/S
If you have any questions please contact us at info@robustdesign.org
For further information on the Robust Design SIG visit www.robustdesign.org
If you have any questions please contact us at info@pd-symposium.org
Technical University of Denmark, Anker Engelunds Vej 1, Bygning 101A - 2800 Kgs. Lyngby