Sustainable PSS
Friday 23rd September, Technical University of Denmark
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Motivation for Sustainable Product/Service-systems day

The current industrial shift from selling products to providing Product/Service-Systems (PSS) drives new business opportunities and sustainability improvement. The Sustainable Product/Service-Systems Day aims to bring researchers and practitioners together and establish a platform for discussions and a fruitful knowledge exchange on experiences, challenges and opportunities.

Sponsored by:
For more information please contact
Tim C. McAloone (Chair)


  • Circular Economy
  • PSS configurations
  • PSS innovation
  • Sustainability Assessment
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Preliminary Programme

08:30 Registration & Coffee
08:55 PDS16 Welcome address
Prof. Niels Henrik Mortensen, Head of Section, DTU MEK
Day Introduction
Sustainable Product/Service-Systems and the Circular Economy
Tim C. McAloone, Professor of Sustainable Product/Service-Systems, DTU MEK
Tim C. McAloone
Tim McAloone works closely with Danish and international industry, creating new methods and models for a wide range of product development issues, such as PSS, sustainable design and eco-innovation.
09:15 Circular Economy and the New Industrial Paradigm?
Nancy Bocken
Associate Professor at TU Delft and Senior Researcher Associate, University of Cambridge
Nancy Bocken
Author of the newly released and highly acclaimed book “Circular Business – Collaborate and Circulate”, Nancy has over a decade of experience in creating sustainable business models with industry and researching into design and innovation towards a circular economy.
10:00 Break
Accelerating a Transition to Circular Economy
Raphael Stermann, Program Leader, Global Sustainability, Steelcase, USA
Raphael Stermann
Raphael is Program Leader within Steelcase's Global Sustainability team, where he leads initiatives to advance the company's sustainability strategy, to integrate sustainable systems thinking into the innovation culture and to unlock new value creation opportunities. His expertise includes sustainable design, research, stakeholder engagement, new business model development and experience design.
The New Face of Circular Economy – More Than Just Hype?
Mark Goedkoop, Founder, PRé Sustainability
Mark Goedkoop
Mark is widely recognized as an international thought leader in the field of sustainability metrics and methodology development. His primary goal is to help companies create value from sustainable products and services. While with PRé, Mark has developed pioneering methodologies for impact assessment (Eco-indicator 95/99 and ReCiPe). He has also published seminal studies on sustainable consumption, rebounds, and product service systems methodology, as well as initiating development of the world’s most widely used LCA software, SimaPro.
DTU Research Pitches on Sustainable Product/Service-Systems
Ellen Brilhuis Meijer, Vinicius Picanco Rodrigues, Aris Pagoropoulos,
Louise Laumann Kjær, Daniela C. A. Pigosso
Sustainable Product/Service-Systems Research Group at DTU
The Sustainable Product/Service-Systems research group carries out research projects covering the areas of sustainability, innovation, life cycle engineering, product/service-systems and product development methodology. With strong focus on the implementation of innovation strategies and product development competencies/methodologies, the group’s research is carried out in close collaboration with industry
12:00 LUNCH
Workshop: Maturing Abilities to Boost Circular Economy Implementation
14:15 Break
From Bricks to Business: Experiences from LEGO’s Sustainability Journey
Tim Guy Brooks, Vice President, Corporate Responsibility at LEGO Group
Tim Guy Brooks
Tim leads LEGO Group’s activities in the areas of global sustainability strategy, sustainability performance, and the impact of LEGO Group’s products. Tim has more than 15 years’ experience in sustainability, focusing on corporate sustainability strategy with particular knowledge of renewable energy technologies, sustainable buildings, and product manufacturing.
Grundfos Lifelink: sustainable and scalable solutions through partnerships and business model thinking
Rasoul Dashtbani Mikkelsen, Director, Global Partnerships, Grundfos LIFELINK A/S
Rasoul Dashtbani Mikkelsen
With more than 15 years of experience in creating strategic partnerships, development policy, project financing plans and investment projects for developing countries, Rasoul is an expert in sustainable business models. His main responsibilities span BoP, water-access in developing countries, public affairs, and global development issues, such as green growth and water security. Rasoul’s career over a period of 20 years has mostly been spent with the Danish Ministry of Foreign Affairs (2000-2006), United Nations (UNOPS 2006-2010) and the private sector
Service and sustainability as innovation drivers for the maritime industry
Sergio Semplici, Naval Vessels Business Unit – After Sales, Vice President Program Management, Fincantieri A/S
Sergio Semplici
With 15 years’ experience in project management, turnaround projects, strategic capital expenditures, industrial assets management, Integrated Logistic Support and Life-Cycle Support, Sergio is a senior manager in private industry. Expert in B2B sector, Sergio built his career within global players in different fields of heavy industry, from steelmaking to shipbuilding where he actually serves as VP in After Sales division. His responsibilities span over program management, strategic relationships an Life-Cycle solutions for private and governmental customers.
16:30 Panel discussion
All speakers from the day
17:00 Closing Statement & Wine reception


PeterRosenbeck MortensenHaas Meincke
DetlefMatzenDanfoss A/S
Jette DalgaardBaySCA Hygiene Products A/S
PeterFantkeDTU Management Engineering
KatherineWhalenLund University
EnricoBenettoLuxembourg Institute of Science and Technology
HenrySteffensenDanfoss A/S
PiaLindahlBlekinge University of Technology
CasperBoksNorwegian University of Science and Technology
MarcoBertoniBlekinge University of Technology
MarieRasmussenVELUX A/S
TomasSander PoulsenProvice
MatthewCookOpen University
SophieHallstedtBlekinge Institute of Technology
MichaelHauschildDTU Management Engineering
NikiBeyDTU Management Engineering, QSA Division
MortenMelbergREALLY ApS
ErikBek-PedersenDanish Hydrocarbon Research and Technology Center
Marie LouisePollmann-LarsenDTU Skylab
CarinaWiikFinnish Technology Industries
Hans ChristianChristensenNorthern VO Aps
JulieRømerDTU skylab
NannaThorinDet Grønne Iværksætterhus
MiroslawChameraARIADNE Engineering AB
Peter MeulengrachtJensenGrundfos
Majken ChristinaHaakonsenGrundfos
SofiaRitzénRoyal Institute of Technology
MichaelMichelsenecoXpac A/S
KristianSøllnerecoXpac A/S
If you have any questions please contact us at info@robustdesign.org
For further information on the Robust Design SIG visit www.robustdesign.org
If you have any questions please contact us at info@pd-symposium.org
Technical University of Denmark, Anker Engelunds Vej 1, Bygning 101A - 2800 Kgs. Lyngby